Brandium Strategy
and Design Services
Singular Solutions
Our solutions are rooted in real-world diagnosis and contextual understanding. To address each challenge with precision, we combine practical thinking and creative strategy — always aligned with the specific context. The goal is to maximize outcomes: production, recognition, and meaningful value exchange. Achieving this often demands courage and innovation, to define a clear position and uphold what makes the brand truly valuable.
Strategy
Brand
Strategy
A rational and analytical process through which we gain clarity of objectives and planning to build Branding and business guidelines over a timeline. In a very simplistic way, brand strategy can be “illustrated” by the relevance, coherence, and intelligence of the answers to the following set of questions:
– Who are the people we want to reach?
– Why?
– Where and how to find these people?
– When to find them?
– What other offers exist, and how can we surpass them?
Positioning
Strategy
We configure brand positioning with clarity and objectivity, from its essential promise to what the brand does and is. We define – among other aspects – purposes, values, commitments, principles, convictions, and beliefs to build perceptions, emotions, and memories. In short, we aim to establish a solid belief about the brand in hearts and minds.
Positioning is the “lens” through which decisions are made and coherence, credibility, and uniqueness of a brand are maintained over time. It is the antidote to banality, preventing the brand from becoming “just another one.”
Brand
Architecture
Naming and
Verbal Identity
We develop brand names and verbal identity, giving voice and personality to names, taglines, and verbal brand assets. Our naming work covers company brands, products, and services — always aligned with business goals, brand strategy, and positioning.
The naming process includes due diligence and legal screening to assess the availability and registration potential of each name (national and/or international trademark classes).
Design
Brand Design and
Visual Identity
We create brands and visual identity systems designed to differentiate and represent businesses, products, services, and ideas in bold and relevant ways.
Our work is supported by tailored guidelines for both physical and digital (phygital) environments.
We see brand design as a unique opportunity to distill and express value through a solution that, when well executed, brings agility, consistency, and effectiveness across all brand touchpoints — online and offline.
Graphic
Design
We design graphic and communication systems specifically to support the implementation and management of the brands we create — as well as those we care for or help manage.
We work on design projects with diverse characteristics, which require an experienced eye and an immersive approach to analyze challenges and develop distinctive solutions.
