Delicari

Delicari’s growth allowed the company to plan a new factory, increasing efficiency and scale. With this, it was possible to implement a new labeling system, which required a new packaging design. Brandium, responsible for creating the brand, visual identity, and packaging design, made adjustments to the jar created in 2011 to preserve its characteristics in the new blow molding process. This process allowed the use of transparent PET plastic and shrink-wrap labels, replacing the stickers. In the new packaging, we kept the black color and auxiliary font, while also developing new illustrations that represent flavors and natural ingredients, always aligned with the brand’s values. The clarity of the information was improved, further reinforcing the visual identity.