Leitíssimo Milk

We developed the brand strategy, naming, and visual identity for Leitíssimo, defining its premium positioning as Brazil’s first milk brand sourced from a single, pasture-fed herd. The name Leitíssimo was created to emphasize the product’s authenticity, natural origin, and superior quality.

Our work included the brand and packaging design, ensuring a distinctive, minimalist, and premium aesthetic that reflects Leitíssimo’s values while standing out at points of sale. As the brand expanded its portfolio, we maintained a cohesive visual identity, reinforcing its commitment to quality, sustainability, and innovation in the dairy industry.

Milk from Cattle Raised and Pasture-Fed 365 Days a Year

Leitíssimo is the first premium milk brand sourced from a single herd, raised under exclusive conditions: healthy cows that live and graze freely, without confinement, 365 days a year, in a controlled environment free of tuberculosis, brucellosis, and rBST – a hormone commonly used in Brazil but banned in many countries.

The milk is produced sustainably and bottled directly at the Leitíssimo farm in Jaborandi, southwestern Bahia. It is the largest pasture-based dairy herd in Brazil.

Brand Strategy and Naming

We defined the brand positioning and created the name Leitíssimo to represent the essence of an exceptional product: an authentic, 100% natural milk (from cows that live and feed on pasture 365 days a year), enriched with the superior taste and nutrients provided by nature, and bottled directly on the farm. The name was designed to function as an adjective that reinforces the uniqueness and quality of a one-of-a-kind product.

Brand and Packaging Design as a Competitive Differentiator

We developed the brand and packaging design to stand out through its authenticity and unpretentious charm, expressing the premium positioning with elegance and lightness while emotionally aligning with the brand’s values. The visual identity places the brand at the center, supported by an exclusive typeface and a minimalist color palette. Together, these elements create an emotional connection with consumers and ensure prominence at points of sale, in refrigerators, and on tables – always with personality, simplicity, and beauty.

Evolution and Expansion

Since the brand’s creation in 2008, Leitíssimo has expanded its portfolio with differentiated products. Initially focused on whole milk, the brand now offers Whole Milk, Whole Milk Lactose-Free, Semi-Skimmed Milk Lactose-Free, and Skimmed Milk, as well as Heavy Cream and Yogurts. This expansion maintains visual consistency and the commitment to quality and sustainability – as seen in the milk pouch line, which uses only 8g of plastic, 75% less than conventional PET bottles.