Delicari
Scope
Brand Strategy
Positioning
Naming
Brand Design
Packaging Design
Graphic Design/ Communication
Delicari Project
Delicari is a natural foods brand that launched making yoghurts and ice-creams without artificial coloring or flavoring or any other artificial ingredient. Its products are a fusion of great knowledge and respect for nature and its processes. The result is simple, yet exceptional handmade foods.
To give the brand form and expression, we took a simple strategy and positioning approach summarized as follows:
Delicari – Food made with patience. We let nature create the flavors, textures, colors, smells and nutrients at its own pace.
The Delicari name, the brand, the graphic repertoire and the packaging solutions were created to generate impact and establish contrast, presenting the brand to consumers in a unique way.
Ice Cream pots (170g)
Yogurt pots (170g)
Architecture: Gorios Neto
Mural: Sara Mello