Frutaria São Paulo

Frutaria São Paulo (now with 5 units) is a recognized and established brand in the development of balanced and healthy food options in the city of São Paulo, Brazil. The redesign of the brand was carried out in the context of the business expansion plan and aimed to give the brand and its visual identity greater versatility, efficiency, and effectiveness to support the brand’s strategy.

The concept for the brand redesign was studied to translate elements and characteristics with formal coherence with the word “Frutaria” (“Fruit Shop” in English) to represent attributes aligned with the concepts of “natural”, “fresh”, and “healthy”.