Brandium, Strategy
& Design for Brands

We create and evolve brands to make them clearer, more aligned, and consistently expressed.
We work on strategy, positioning, and design—with a practical focus on what really matters. Through an objective, no-nonsense diagnosis, we translate values, purpose, and vision into a cohesive brand identity and design system.

BRAND DESIGN EXAMPLES
FROM OU PORTFOLIO

Logo design of the brand Boali in blue Background
Logo design of the brand Bravend in blue Background
Logo design of the brand Sensedia in blue Background
Logo design of the brand Frutaria Sao Paulo in blue Background
Logo design of the brand Smartia in blue Background
Logo design of the brand HPX in blue Background
Logo design of the brand Merkur in blue Background
Logo design of the brand Wine Brands in blue Background
Logo design of the brand Evoris in blue Background
Logo design of the brand Abiplast (Brazilian Association of the Plastic Industry) in blue Background
Logo design of the brand Independent Investments in blue Background
Logo design of the brand La Guapa in blue Background
Logo design of the brand Starlis in blue Background
Logo design of the brand Australis in blue Background
Logo design of the brand BRQ in blue Background
Logo design of the brand Heleno Torres in blue Background
Logo design of the brand Marine in blue Background
Logo design of the brand Tellus Contact Center in blue Background

Portfolio

Branding, Packaging Design, Naming, Brand Design, Brand Redesign, Graphic Design

Branding: Strategy for Brands

A strong brand results from a clear strategy regarding the value it delivers and the demand it meets. At Brandium, through branding, we develop brand strategies and plans that give voice and identity—connecting the essence of the business to its audiences. We help companies create or refresh brands by precisely defining who they are and why they matter in the market.

With aligned positioning and identity, we establish strategic guidelines that determine how the brand expresses itself, differentiates, and consistently engages its audiences. We develop practical solutions in harmony with business objectives that reinforce the brand’s presence, reach, and unique advantages.

Whether creating a brand from scratch or refining an existing one, we work tailor-made—with method, discernment, and clarity.

We Create Contrast and Enhance Competitive Advantage

We see brand as the representation of the competencies of a group of people who, through shared vision and purpose, have unique ways to compete and generate tangible and relevant value.

We design brand solutions with purpose, originality, and strategic intent — never generic, always grounded in context. We build, restructure, and reposition brands with interpretive sensitivity to understand and act within each unique scenario. Our work blends strategic intelligence with a singular perspective, shaped by years of experience in building meaningful brands.

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We Develop

We develop branding as a system of differentiation, support, and intelligence, aiming to align mission, vision, values, and people’s behaviors/decisions with their brands and purposes.

We Build

We build brands as simple, powerful, and unique expressions of identity. We unite sensitivity, experience, and creativity to identify, understand, and translate the value of each brand in the present, projecting it robustly into the future.

We Create

We create brand strategy and design, supporting business development by giving life, personality, and expression to various scenarios. We design experiences that evoke sensations, emotions, and memories.

We work from diagnosis and interpretation through to development and evolution of strategic and tactical solutions. Our goal is to ensure your brand consistently expresses quality over time, aligned with your business, people, and processes.

We conduct research and analysis on identity, positioning, and brand strategy to identify opportunities and inconsistencies. We examine aspects such as language and message positioning, visual and verbal identity, communication strategies and channels, competition, and customer perceptions. These deep analyses give us valuable insights that guide strategic improvements, enabling impactful results for your brand.
We develop brand positioning strategies that create unique perceptions and build lasting recognition. Our goal is to provide clear guidelines that support decision-making processes, while maintaining and strengthening your brand’s consistency, credibility, and uniqueness over time. A smart and effective positioning is the antidote to prevent your brand from becoming just “more of the same.
We specialize in creating brand names. We integrate our broad branding experience into the naming process, combining strategy and creativity to offer unique, dedicated, and effective solutions. Our approach aims to find the perfect name for each project and client.
We design brands and create visual identity systems. Our work is customized, dedicated, and immersive, aligned with business and brand management strategies. We approach design with harmony, enthusiasm, and extensive experience, always seeking unique solutions.
We redesign brands to align their graphic representations with new moments and scenarios—whether evolutionary or disruptive. Our projects deliver impact, coherence, and flexibility, supporting your business and communication strategies. Our goal is to reestablish connections and create new opportunities, reinforcing your brand’s identity and value.
We design packaging that creates contrast and maximizes competitive differentiation, captivating consumers and enhancing the shopping experience. Our solutions optimize production processes, distribution, transportation, and shelf replenishment. With dedicated and carefully developed design, we create effective differentiation that makes your brand stand out at the point of sale.
We develop graphic and communication design to support brand implementation, maintenance, and management. We work on projects of diverse nature that require experienced insight and an immersive approach to analyze challenges and develop strategic solutions.

Our Approach: Strategic, Clear, and Practical

We operate with clarity of strategic thinking and a sharp focus on what generates value, creating solutions that yield sustainable results. We adapt our approach with objectivity and pragmatism, aligned with each project’s specific demands. Through a structured process, we gather and analyze critical information that supports the development of tailored solutions. Every step is guided by feasibility, transparency, and a commitment to delivering concrete, lasting impact.
You know the value your business provides. Does your brand reflect it?
Great brands are born from the knowledge, experience, and vision of those who create them. Our role is to interpret, structure, and communicate that value in a clear and strategic way—whether it’s the brand of a company, product, or service—ensuring it remains faithful to its core strengths.
It starts with a
conversation.